Home » CIM Coursebook 05/06 Analysis and Evaluation (CIM Coursebook) (CIM Coursebook) by Wendy Lomax
CIM Coursebook 05/06 Analysis and Evaluation (CIM Coursebook) (CIM Coursebook) Wendy Lomax

CIM Coursebook 05/06 Analysis and Evaluation (CIM Coursebook) (CIM Coursebook)

Wendy Lomax

Published August 1st 2005
ISBN : 9780750666510
Paperback
304 pages
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 About the Book 

Elsevier/Butterworth-Heinemann s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface,MoreElsevier/Butterworth-Heinemann s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:Annotate, customise and create personally tailored notes using the electronic version of the CoursebookReceive regular tutorials on key topics from Marketing KnowledgeSearch the Coursebook online for easy access to definitions and key conceptsAccess the glossary for a comprehensive list of marketing terms and their meaningsWritten by the CIM Senior Examiner for the Analysis and Evaluation module to guide you through the 2005-2006 syllabusEach text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theoryContains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam