|About the Book|
Jason Illian presents an unorthodox look at how traditional ministries and digital media can converge to think differently in bringing ministry to people. The book looks at how traditional ministries and digital media will converge. Facebook,MoreJason Illian presents an unorthodox look at how traditional ministries and digital media can converge to think differently in bringing ministry to people. The book looks at how traditional ministries and digital media will converge. Facebook, Twitter, and other social media companies arent just new technologies- theyve pioneered a new, organic way of thinking that has changed how people interact. Churches and ministries can no longer focus only on creating nicer fliers or buildings. It is not enough to hold a Sunday service or support a youth outreach. They must focus on creating movements and followings. Church is an organism, a fluid, unpredictable, following of people whose amoebic movements reflect their constantly-changing and adapting faith walk. For the first time in history, we possess the technical tool set to be able affect, interact, and engage with people each step of the way. More importantly, we can engage with one another, creating service opportunities that are not contained by four walls or a denominational label. Call it rebellious or borderline heretical, but we may no longer have to just go to church. We can be the church. Ironically, many of the underlying intricacies that spurred on the spread of Christianity over two thousand years ago are also responsible for our current digital explosion. Frictionless creation of new communities, passionate e-vangelists, and viral conversations are keys to forming any new ecosystem. It could be argued that Christians were the original social networkers. We just lost our way. Now we have to reinvent our message for a culture of shape changers, career gypsies, and socially-sensitive floaters. This book is not about simple tactics, but an all-encompassing, paradigm-shifting digital way of thinking. Its about bringing ministry to the people, not people to the ministry. Facebook, Twitter, social websites, and mobile applications are not the answer, but they are important tools your ministry can use to help people find what they are really looking for---meaning.